What Happened to Pulse Power? Status, the NRG Move & Alternatives (2026)

Pulse Power is no longer enrolling new customers. The Texas retailer was acquired by Shell Energy in 2021; Shell then exited the Texas retail electricity business in 2024 and sold its customers to NRG Energy. If you were a Pulse Power customer, your account is now served under NRG and you likely receive a bill from Discount Power.

TL;DR
• Pulse Power is not signing up new customers anymore.
• Shell Energy acquired Pulse Power in 2021, then exited Texas retail in 2024.
• NRG Energy took over the customers; billing moved to Discount Power (an NRG brand).
• To shop a new Texas plan, compare active providers below.

What happened to Pulse Power?

Pulse Power built a following in Texas with straightforward fixed-rate plans, but ownership changed twice. Shell Energy bought Pulse Power in 2021 as part of its U.S. retail push. When Shell decided to exit the Texas retail electricity market in 2024, it sold those customers to NRG Energy, the parent of Reliant, Green Mountain, Cirro, and Discount Power. As a result, the Pulse Power brand is winding down and no longer marketed to new shoppers.

Why am I getting a bill from Discount Power?

Because NRG moved former Pulse Power accounts onto Discount Power, one of its Texas retail brands. Your service didn’t get interrupted — the company sending your bill changed. Review your current plan’s rate and term, since a transferred plan may not be the cheapest option available to you now.

Best alternatives to Pulse Power

If you’re shopping a new Texas electricity plan, compare active, established providers on price at your typical usage. Strong options include Reliant, TXU Energy, and Gexa Energy, all of which offer fixed-rate plans you can enroll in today.

Frequently asked questions

Is Pulse Power still in business?

Pulse Power is no longer enrolling new customers. Its accounts were transferred to NRG Energy after Shell Energy exited the Texas retail market in 2024.

Who owns Pulse Power now?

Pulse Power’s customers are served under NRG Energy, with billing handled through NRG’s Discount Power brand. Shell Energy previously owned Pulse Power from 2021 to 2024.

What happened to my Pulse Power plan?

Your service continued under NRG, but the billing brand changed to Discount Power. It’s worth comparing your transferred rate against current market plans to make sure you’re not overpaying.

Why did I get a bill from Discount Power instead of Pulse Power?

NRG placed former Pulse Power accounts on its Discount Power brand after acquiring the customer book. Same power, different retailer name on the bill.

What are the best alternatives to Pulse Power?

Compare active Texas retailers like Reliant, TXU Energy, and Gexa Energy on the all-in price at your typical monthly usage before you switch.

Keep going

Shop active Texas providers: Reliant Energy, TXU Energy, and Gexa Energy — or see the NRG Energy family that now serves former Pulse Power customers.