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WOW! Internet: Plans, Prices & Review
WOW internet is a cable and fiber service from WideOpenWest, offering speeds up to 1 Gig (and higher on fiber) with no data caps and no annual contract. Plans run about $40–$80/mo across seven states in the Midwest and Southeast. WOW! is best known for unlimited data and simple, contract-free pricing.
TL;DR — key takeaways
- Type: cable, with fiber in newer markets; download up to 1 Gig+.
- Plans: roughly 100, 300, 500 Mbps, and 1 Gig tiers.
- Price: about $40–$80/mo; no data caps, no contract, no early termination fees.
- Owner: WideOpenWest, Inc. (WOW!).
What is WOW internet?
WOW! is the home service from WideOpenWest, a regional cable operator expanding into fiber. It stands out for unlimited data on every plan and month-to-month service with no contract. Cable plans have lower upload than fiber, but the newer fiber markets add symmetrical, multi-gig options.
WOW internet plans and prices
| Plan | Download speed | Typical price* | Best for |
|---|---|---|---|
| Internet 100 | ~100 Mbps | from ~$40/mo | 1–2 light users |
| Internet 300 | ~300 Mbps | mid-tier | Streaming households |
| Internet 500 | ~500 Mbps | upper-mid | Busy homes |
| Internet 1 Gig | ~1000 Mbps | ~$80/mo | Power users, remote work |
*Pricing varies by address and promotions. Confirm the current offer on WOW!’s site.
Who owns WOW!?
WOW! is owned and operated by WideOpenWest, Inc., a publicly traded U.S. broadband company. It is one of the larger regional cable and fiber providers, serving markets across seven states.
Is WOW! good and worth it?
WOW! is a strong value where available, largely because every plan includes unlimited data and no contract — a rarity among cable providers. It is worth it if you want simple pricing and solid speeds; in its newer fiber markets, the symmetrical plans are especially competitive for remote work.
How much does WOW internet cost per month?
WOW! plans cost roughly $40–$80/mo depending on speed tier. The entry 100 Mbps plan starts around $40 and the 1 Gig plan runs about $80. There are no data caps, no contracts, and no early termination fees; self-installation keeps setup costs low.
Is WOW! better than Xfinity?
For simplicity, WOW! often wins: it includes unlimited data and no contract, while Xfinity applies a data cap in many markets. Xfinity has a much larger national footprint and more bundle options. Where WOW! offers fiber, it also matches or beats cable on upload — a plus for video calls.
Does WOW! require a contract, deposit, or have a data cap?
WOW! does not require a contract and has no data caps on any plan, so there are no early termination or overage fees. A credit check may apply at sign-up, and a deposit is requested only in limited cases; self-installation is inexpensive.
How do I cancel or contact WOW!?
You can cancel WOW! anytime with no early termination fee by contacting WOW! customer service by phone or through your online account; return any leased equipment to avoid charges. To start service or ask questions, reach WOW! via its website or support line. Comparing options? See our roundup of the best internet providers for 2026.
Frequently asked questions
Is WOW internet good?
Yes, especially for its value. WOW! includes unlimited data and no contract on every plan, with speeds up to 1 Gig and higher on fiber in newer markets.
How much is WOW internet per month?
About $40–$80/mo depending on the speed tier, with no data caps and no contract.
Who owns WOW!?
WideOpenWest, Inc., a publicly traded broadband company, owns and operates WOW!.
Does WOW! have a data cap?
No. WOW! includes unlimited data on every plan, so there are no overage fees, and there is no annual contract.
Is WOW! better than Xfinity?
For simple, unlimited pricing, often yes. Xfinity has a wider footprint but applies data caps in many areas; WOW! does not.
