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WOW! Internet: Plans, Prices & Review
Updated on September 28, 2026
5 min read
WOW internet is a cable and fiber service from WideOpenWest, offering speeds up to 1 Gig (and higher on fiber) with no data caps and no annual contract. Plans run about $25–$70/mo across seven states in the Midwest and Southeast. WOW! is best known for unlimited data and simple, contract-free pricing.
TL;DR — key takeaways
- Type: cable, with fiber in newer markets; download up to 1 Gig+.
- Plans: 300, 600 Mbps, 1 Gig and 1.2 Gig tiers.
- Price: about $25–$70/mo; no data caps, no contract, no early termination fees.
- Owner: WideOpenWest, Inc. (WOW!).
What is WOW internet?
WOW! is the home service from WideOpenWest, a regional cable operator expanding into fiber. It stands out for unlimited data on every plan and month-to-month service with no contract. Cable plans have lower upload than fiber, but the newer fiber markets add symmetrical, multi-gig options.
WOW internet plans and prices
| WOW plan | Download speed | Price* | Best for |
|---|---|---|---|
| Internet 300 | 300 Mbps | $25/mo | Surfing, streaming, casual gaming |
| Internet 600 | 600 Mbps | $35/mo | HD streaming, smart homes, WFH |
| Internet 1 Gig | 1,000 Mbps | $50/mo | Heavy use, 4K & gaming — best value |
| Internet 1.2 Gig | 1,200 Mbps | $70/mo | Large households, many devices |
*With AutoPay and paperless billing; WOW’s Price Lock for Life is available. Every plan includes a Wi-Fi modem (or use your own), unlimited data and no annual contracts. Setup is $99 professional or $10 self-install; a $4/mo paper-statement fee applies if you skip paperless. Rate-card prices run higher (about $35 for 300 Mbps). Availability varies by address.
*Pricing varies by address and promotions. Confirm the current offer on WOW!’s site.
Who owns WOW!?
WOW! is owned and operated by WideOpenWest, Inc., a publicly traded U.S. broadband company. It is one of the larger regional cable and fiber providers, serving markets across seven states.
Is WOW! good and worth it?
WOW! is a strong value where available, largely because every plan includes unlimited data and no contract — a rarity among cable providers. It is worth it if you want simple pricing and solid speeds; in its newer fiber markets, the symmetrical plans are especially competitive for remote work.
How much does WOW internet cost per month?
WOW! plans cost roughly $25–$70/mo depending on speed tier. The entry 300 Mbps plan starts around $25/mo with AutoPay. There are no data caps, no contracts, and no early termination fees; self-installation keeps setup costs low.
Is WOW! better than Xfinity?
For simplicity, WOW! often wins: it includes unlimited data and no contract, while Xfinity applies a data cap in many markets. Xfinity has a much larger national footprint and more bundle options. Where WOW! offers fiber, it also matches or beats cable on upload — a plus for video calls.
Does WOW! require a contract, deposit, or have a data cap?
WOW! does not require a contract and has no data caps on any plan, so there are no early termination or overage fees. A credit check may apply at sign-up, and a deposit is requested only in limited cases; self-installation is inexpensive.
How do I cancel or contact WOW!?
You can cancel WOW! anytime with no early termination fee by contacting WOW! customer service by phone or through your online account; return any leased equipment to avoid charges. To start service or ask questions, reach WOW! via its website or support line. Comparing options? See our roundup of the best internet providers for 2026.
Is your plan keeping up?
If your results are lower than you’re paying for, you may have faster options at your address. Compare internet plans available where you live — fiber, cable, and 5G, side by side.
WOW! for business: WOW! Business internet plans
WOW! Business sells three cable tiers — up to 300 Mbps, up to 600 Mbps and up to 1.2 Gig (download; 1.2 Gig lists 50 Mbps upload) — plus fiber and dedicated internet access in its fiber markets. As of September 28, 2026 the plans page publishes no monthly prices and notes that prices vary by market and exclude taxes, fees and equipment. The last published promotion, which ended March 31, 2026, priced the tiers at $49.99, $65.99 and $70.99 a month on a 12-month agreement with free professional installation and three months of free modem rental (then $11 a month); treat those as the reference points and get the current quote at your address. Against the residential 1 Gig at $50 on the table above, the business 1.2 Gig ran about 1.4× on that promotion.
| Business plan | Monthly price | Terms |
|---|---|---|
| Business Internet up to 300 Mbps | Quoted by address (last published promo $49.99) | 12-month agreement on the promo; free install |
| Business Internet up to 600 Mbps | Quoted by address (last published promo $65.99) | 12-month agreement; modem $11/mo after 3 months |
| Business Internet up to 1.2 Gig (50 Mbps up) | Quoted by address (last published promo $70.99) | 12-month agreement; $10/mo off with a phone bundle |
| Fiber / Dedicated Internet Access | Quoted | Fiber markets only |
Source: the provider’s own business pages, read September 28, 2026. Business pricing is quoted by address and term; treat these as the published starting points.
What the business plan adds over the residential one: a service-level agreement with priority repair, static IP options, commercial-use terms and business support. If downtime does not cost you money, the residential plan at the same address is the cheaper answer — see business internet providers compared and what business internet costs.
Compare business internet at your address
Business plans are quoted by address and term. See which providers reach your storefront or office before you sign anything.
Frequently asked questions
Is WOW internet good?
Yes, especially for its value. WOW! includes unlimited data and no contract on every plan, with speeds up to 1 Gig and higher on fiber in newer markets.
How much is WOW internet per month?
About $25–$70/mo depending on the speed tier, with no data caps and no contract.
Who owns WOW!?
WideOpenWest, Inc., a publicly traded broadband company, owns and operates WOW!.
Does WOW! have a data cap?
No. WOW! includes unlimited data on every plan, so there are no overage fees, and there is no annual contract.
Is WOW! better than Xfinity?
For simple, unlimited pricing, often yes. Xfinity has a wider footprint but applies data caps in many areas; WOW! does not.
Confirm current plans and pricing for your address on the provider’s official site and the FCC Broadband Facts label.
Does WOW! offer business internet?
Yes. WOW! Business sells 300 Mbps, 600 Mbps and 1.2 Gig cable tiers plus fiber and dedicated internet access in fiber markets. Prices are quoted by address as of September 28, 2026; the last published promotion (ended March 31, 2026) was $49.99, $65.99 and $70.99 a month on a 12-month agreement.
Compare internet, energy & home security at your address
Keep going
- Telecom consolidation tracker — WOW!’s take-private deal and every other 2026 broadband merger
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- How internet data caps and overage fees work
- Compare the best internet providers for 2026
